by oliviawrighte@icloud.com | Oct 17, 2025 | Copywriting
Why Most Copy Fails and How to Fix It Good copy isn’t about clever language. It’s about understanding who your reader is, building trust, and guiding them toward a clear next step. Yet most marketing copy fails not because people can’t write, but because there writing...
by oliviawrighte@icloud.com | Oct 13, 2025 | Copywriting
How I’d Rewrite Gail’s Homepage There’s something magical about walking into a Gail’s bakery, the scent of sourdough, the quiet hum of conversation, the humanness of it all. Everyone so caught up in their own lives they barely even notice one another, all...
